These days, expending your internet marketing efforts purely on ways to reach internet users connected through a laptop or PC is not enough. There are a multitude of potential customers who use a portable, multi-media device such as an iPhone, Blackberry, or the like.
If you are not producing content that is optimised to be viewed in this format, then you are missing out on a large percentage of potential customers.
Many of these consumers use their portable devices to connect to the internet and stay in touch with contacts in real time via social sites such as Facebook, Twitter, and MySpace.
Modern, effective marketing combines the ability to produce content suitable for mobile messaging devices and to connect with potential customers via the social media they use nearly non-stop.
Losing The Traditional Mindset
Successful marketing for any company doing business in the 21st century will require a good grasp of Web 2.0 techniques and a strong understanding of what today’s consumers are seeking.
It is necessary to remember that most people are inundated by all manner of content accessed through their mobile device: news stories, friend updates, text messages, music videos, digital books – there’s hardly anything available on the internet that they can’t access via a tiny screen and keyboard.
New Ways Of Marketing
So how does this relate to marketing your wares, whatever they may be? For one, it means that your advertisements have to be entertaining, tech-savvy, and leading edge. Modern consumers don’t merely want to read an article on their mobile device, they want to see it, hear it, and experience it much as they would on a traditional PC.
And if they find something they really like, they want to share it with their network of acquaintances via their preferred social networking site. Even when travelling, they can connect with their network in real time.
Imagine that the average consumer is on a trip to a city he’s never before visited. If he needs a recommendation for a restaurant to frequent at night, who’s he going to ask? Chances are it will be his Facebook or Twitter friends. What if he decides to buy a new television set? The advice of his Twitter peers might also be driving factor in this purchase decision.
This is important information to consider when marketing your business. If you are not using social networks to promote your business, then you might as well not exist for many of today’s connected consumers.
New Forms Of Marketing
As for the content you use to market your company, the hope is that it will virally spread. And you can bet that it will spread to mobile devices, so optimising the content to be downloaded and viewed on an iPhone or something similar is imperative.
You will need to create content in forms such as XHTML and ensure that the pages are scaled to fit on a very small screen. Smaller file sizes, less overall content on the page, and easy readability without a mouse (user interface restrictions) are all considerations.
Now is not the time to bury your head in the sand and let the Web 2.0 technology revolution pass you by. Instead, do more than your old standby online marketing methods. Embrace modern ones like Mobile Social Media that will reach today’s tech-savvy consumers, too.