YouTube is a site that gets more traffic than just about any other website on a daily basis. People of all races, social statuses, and ages use this video sharing site. They use it to find things, they use it to learn things, and to be entertained. For internet marketing purposes, YouTube marketing can benefit you in several ways:
• Lead traffic to your website
• Gain popularity
• Build your brand
• Gain followers
To get the most from YouTube marketing, you’ll want to produce great video content but above and beyond that, you’ll want to be sure it gets seen. Website pages, social media sites, and videos can all appear in search engine rankings for popular words and phrases.
Here are some YouTube SEO and SMO tips that will help to get your videos found by a wide audience.
Video Title
Give your video a catchy title. Use keyword phrases that relate to your niche. You’d benefit from doing some keyword research to help you select the right video title and keywords.
Keywords
YouTube offers a place to add keywords that are relevant to the video. People search on YouTube’s search page and on the search engine for keywords so it’s wise to use phrases in your video upload so that people can find you.
URL / Profile
Don’t forget to direct people back to your website. Fill out a profile for your channel and your username to help. You can also insert a URL in the video itself. Encourage feedback and participate in discussions and your videos could experience a surge in popularity, which will lead to their being more easily found by interested web surfers.
YouTube Marketing Via Social Media Optimisation
Social media optimisation is a good way to get traffic to your videos. Link to the videos from your Facebook status, your Twitter status line, on social bookmarks, and by linking to your video in your blog posts or articles. Encourage people to vote and comment. And, embed your videos into your blogs and into sales pages.
An instructional video could help you sell a product and by making videos, you can appeal to a wider range of visitors. Not everyone will read a whole sales letter but you can pack a lot of enticing sales strategies into a short video.
Prolific video publishing could equate to your videos going viral and creating a list of subscribers who will see new content whenever it is published. Here are some tips on making viral videos.
Videos are fantastic for so many reasons. Not the least of which is their ability to be viewed on mobile devices, be quickly and easily embedded into sites, and there is also their ability to create interactive discussions.
Check out videos in the niche you’re interested in marketing in to see some creative ways you could increase your YouTube marketing reach. Optimise on and off the page and you could benefit from this free and effective medium.
While we’re on the topic of YouTube, feel free to check out my YouTube Channel if you wish 
.
See you at the top of Google!
Sean Rasmussen
SEO Australia Pacific
AussieSEO.com © 2007 - 2010
Thank you Sean, for the YouTube Marketing tips .
Great way to get traffic to your website!
I recently opened my You Tube account and had my first video successfully uploaded!
YouTube SMO is very new to me, it’s a lot to learn here so I am looking forward for your posts!
Cheers,
Ada
.-= Ada Leucuta´s last blog ..Starting strength and vertical jump training =-.
Well done on taking action with your first YouTube video Ada, I’m sure you’ll find this form of marketing very beneficial for the future
You Tube is one of my favourite sites on the internet. I often get lost for a little longer than I first intended. However, I am looking forward to learning how to use it for marketing. There are so many ways to use it without having to play a starring role which suits me better and still deliver quality. Its interesting the things I have discovered since looking further into this that a lot of people seem to have success with.
Well the You Tube for seo is new to me but I can totally see the brilliance! getting people engaged in your videos, having them stay for a while and like what you’re putting out there, great way to get them on your blog and on to your affiliate products etc. Now on to make something inspiring to post!
If anyone out there has best plan of action about software to use to make video/image slideshow I’d be thankful for the heads up!!
If you are looking at on-screen recordings, you could take a look at Techsmith products Erika. They have a free product called Jing and a paid product called Camtasia, both very good.
Hi Sean,
YouTube is a favourite site for entertainment. Now thanks to your article I’m learning more about using it for marketing. I have a YouTube channel and I am gaining subscribers and a friends list.
The optimization tips will definitely come in handy when the time comes and I need to send traffic from YouTube to my website.
.-= Jill Brown´s last blog ..Couples Marry at Common Law =-.
I think YouTube is amazing – not only for entertainment, but I have watched a lot of videos educating about different topics. And yes, if I liked the video I had a look at the website or person behind it to see if there is more interesting stuff.
Watching a video is much easier than reading a long sales page, so i agree that videos have to be part of a successful marketing campaign.
.-= Renee´s last blog ..What Is Self Esteem What Is Self Confidence =-.
Adding to those thanks Sean for these You Tube Marketing Tips. Very clear, concise, and helpful. Reading down caused me to click on ‘making viral videos’ which, led me to the nitty, gritty that should see me eventually making You Tube videos that will be great marketing tools for me.
Sean you continually amaze me with your grasp on successful internet marketing and the fact that you are so willing to share your expertise.
I am happy to pay forward my knowledge and it’s great to hear you are benefiting from it all Isa, that’s what makes it worthwhile for me! Cheers
Hi Sean,
Using Youtube Marketing is a great way to build your brand, and increase your exposure.
Apart from increasing your search-ability, video is such a great communication medium and can really bring your site to life.
.-= Cade´s last blog ..Stock Market Strategies – Stack the odds in your favor =-.
Hi Sean, Thanks for these optimization tips. I have in the past looked at YouTube for marketing but it seemed complicated. This has made it simple and now available for me to use as a tool for my marketing that I will now be doing thanks to your mentoring.
Have fun making your YouTube videos Jody, glad to hear the information helped
Hi Sean,
Thanks for the Youtube marketing & optimization tips, I haven’t created my own youtube video’s yet but can see how many people use this to create great visual content & promote their online reputations.
.-= jeremy´s last blog ..jlagatule- RT @tonyrobbins For you night owls still upCome be the first to have a sneak peak of R Breakthrough insiders site http-bitly-caSRxw =-.
Hi Sean,
We all want to use YouTube marketing to help get our blogs just a little more exposure. It’s a hugely popular site with a ton of traffic that would be awesome if some of it was making its way to my blog.
This is an area that I really want to work on so I can get my hands on some of that traffic.
.-= Jazz Salinger´s last blog ..Sean Rasmussen – Aussie Internet Marketer Making a Difference =-.
YouTube is this whole other community that would be great to make use of.
I have experimented with a few videos which I used on my blog, but I am thinking whether there is any use of just creating videos just for ‘YouTube’ marketing purposes?
Not sure whether this would bring any advantage.
.-= Cemil´s last blog ..Scribe SEO Plugin – Making SEO Easy =-.
If you are making videos just for YouTube, you will want to direct viewers back to somewhere that will be to your advantage, whether that be to your blog, sales page etc.
Thanks for the tips, it is hard to promote to people to quit smoking but I think I can create something effective on You Tube.