Blogging is a very simple and effective form of marketing your e-commerce business. In fact, it seems nearly everyone has a blog nowadays, from individuals to businesses to non-profit organisations.
Because it is quick and easy, it is a popular way to promote your company’s products or service, but the internet is getting overwhelmed with blogs and blog posts. How then can you make sure your blog posts are doing an effective job of marketing? Employing some of the SEO Strategies mentioned below will definitely be a great start!
It takes a bit of time and effort to optimise your posts. Think about what topics you can write on that will allow you to use your best keywords without obvious stuffing. Remember that you are trying to attract an audience so write in a way that is interesting and informative. Give your customers and your prospects value and you’ll undoubtedly succeed.
After the post is written, take a look through these tips to help you get the most from your blog posts.
SEO Strategies
Start with some basic SEO Strategies. Place keywords in the title of your post, as well as sprinkled throughout. Don’t forget long tail keywords. Use header tags, meta tags, and post tags; add a caption and/or alt text to any graphics, as well. Ensure your permalink structure uses the title of the post and not just the date or a post number. Add outbound links, if applicable to the text and consider linking within your blog as well as to authority sites.
Remember to use Google Analytics or other statistics software to determine what posts are most popular and what keyword searches are being used to find your posts. Adjust future content accordingly.
Social Media
Spreading the word about your blog posts is important. Once you’ve written it, you need to drive traffic to the post. There are several ways to accomplish this.
Submit the post to as many social bookmarking sites, such as Technorati, Delicious, Digg, and Stumbleupon as you can. Be sure to use appropriate tags that contain your keywords.
Advertise the post on social networking sites. Place a link on Facebook, Twitter, MySpace and any other such sites you may be a member of. Don’t forget Yahoo groups or other forums where you regularly contribute and interact.
Comment on other people’s blogs. Find blogs of related content and comment on the posts; include your website URL. This works best if you can find a blog that utilises Comment Luv to provide a link to your latest post.
Encourage Blog Commenting
The more comments you get on your posts, the more popular your blog will become. This helps you gain followers and fans who will add an RSS link to your site. You get lots of inbound and outbound links, great for search engine optimisation.
You can try several different methods of encouraging visitors to start blog commenting. End the post with a question or ask for advice. Run a contest and give away a free prize to a randomly selected commenter. Write on topics that are popular and a lot of people are searching for content on.
Starting a blog is easy. Writing posts can be a bit more difficult and maintaining consistent and regular value is not easy. The rewards are definitely worthwhile, though, from: traffic, monetization, and brand management perspectives.
Incorporating the above SEO Strategies into your blogging, will ensure you have an edge over your competitors.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.AussieSEO.com 2010
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