SEO And Marketing Benefits Of Geo Targeting

Posted by in SEO

Geo TargetingDo you know where your website visitors are located? And if you do, are you using this information to your advantage in terms of marketing and proper SEO?

Even if you have heard of Geo Targeting in a marketing sense, you might not be aware of how powerful a tool it can be.

What Is Geo Targeting?

Geo Targeting is defined by Wikipedia as “the method of determining the geolocation (the physical location) of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria”.

Taking a look at your website statistics will give you a good indication of where your visitors are coming from. Depending on the depth and comprehensiveness of the statistics, you could determine just where your customers live, what products they are most interested in buying, and what content is attracting them.

How It Works

The information you might find in your website’s visitors statistics are based on the IP address of the user’s machine. Certain strings of numbers in the address belong to certain internet service providers and that information is included in the data provided by your statistics program.

Of course there are ways to show inaccurate data, for example a spamming company in China might be able to make it look like they are actually located in the United States (referred to as IP spoofing). But for the purposes of marketing to customers, the information you see listed should be mostly accurate.

SEO And Marketing Applications

When you can take the information about where a visitor lives and use it to increase sales, you are taking a big step towards instituting targeted marketing of your website and driving targeted traffic based on the needs of specific demographic groups.

Maybe you sell outdoor gear and you see a traffic trend originating from mountainous areas. This tells you to focus on items these visitors might use and promote them to appropriate locales.

Good SEO techniques include adding keywords and phrases that visitors from foreign countries might use. In the UK, web surfers will use different terminology than their contemporaries in Africa.

If you are running an online advertising campaign with a major search engine, you can localise your advertisements to appeal to a particular geographic base. Say your site sells cookbooks. When someone searching the internet is located in Mexico, you could provide a very targeted banner ad that promotes cookbooks with Mexican cuisine recipes. Your ads are created to appeal to specific searcher’s home IP addresses.

Wondering where to best spend your advertising budget? Consider local business directories and city pages in locations other than your home town if the statistics show this might be advantageous.

Perhaps you run an ecommerce website that you wish to expand globally. Determining where your customers live will help you decide whether you should go to the time and trouble to take various types of foreign currencies in payment.

Learning how to use Geo Targeting is just one more piece of the marketing puzzle that allows you to effectively target those visitors most likely to be converted to customers – and allow you to increase profits from sales.

About Sean Rasmussen

Sean Rasmussen is a full time Aussie internet marketer and blogger since 2005. When he's not blogging, he's playing with his kids.

Comments

  1. I’m learning more all the time.
    So much to take in.
    .-= Gee´s last blog ..Choosing Keywords and Understanding Their Importance =-.

  2. Hi Sean,

    Geo targeting does give you another opportunity to tailor your content to a specific demographic. I have a site where I chose a product that was only meant to be sold to Australians.

    The trouble is the domain name I chose is far too broad and I’m getting readers from overseas. The interesting thing about this is their bounce rate is lower than the Australians.

    Do I build a similar site but tailor it for overseas visitors? Or, do I just expand my current site to include the overseas visitors and find a new product? I’d really appreciate any advice you have for me, Sean.
    .-= Jazz Salinger´s last blog ..Learn and Earn Competition – This is It =-.

    • Sean Rasmussen says:

      It’s a hard one to answer without taking an in-depth look Jazz. Even though you may be targeting Australia, you will always get some form of global traffic as well. Have you targeted some of your articles to the Australian market, by including the word “Australia” etc. in your content? Could be something to consider.

  3. Nice topic Sean,

    SEO And Marketing Benefits Of Geo Targeting is something I have found interesting just recently as I had an incident with a link I posted in a related forum.

    The post generated a number of clicks that really surprised me but after further investigation through my website statistics showed that they all came from the UK.

    Unfortunately the offers on my site are only available for US shipping but it really made me think twice about the strategy behind Geo targeting & the opportunities involved there.

  4. Hi Sean

    Your list of topics for articles seems inexhaustible and this one is another fascinating read.
    Would I be correct to say that this method of Geo Targeting is useful as a general indication of demographics rather than specific?

    Or if it is specific, then that information paired up with the correct keywords for the particular demographic you were targeting would create heaps of traffic to your site. Have I got this right?
    .-= Elly´s last blog .. =-.

  5. I don’t think I’ve ever considered “SEO and marketing benefits of Geo targeting” before. I’ve read quite a bit about SEO and have utilized some of the techniques in promoting client’s web sites but I must admit I have a lot to learn about analyzing data for Geo marketing. Something else to go on the todo list.
    .-= Don White´s last blog ..The Ukulele – A Very Brief History =-.

  6. Hi Sean,
    Does Geo Targeting allow for preference to be given to a local website that’s advertising possibly the same product?

    For instance, would a successful Geo Targeting advert to Mexico dominate a search rather than the customer finding the cookbook locally?
    .-= Jill Brown´s last blog ..Couples Marry at Common Law =-.