Search engine optimisation for small business is always evolving. What was popular last year isn’t as popular this year, and the new trends for local small business SEO strategies change constantly.
In fact, keeping your website at the top of the more popular search engines can almost be a full-time job. That’s why many small businesses are trying to attract more local clients by hiring a search engine optimisation company to help them with their local SEO strategies.
Multiple Search Terms, Multiple Engines
Search engines work to deliver results that people want. In order to attract local clients, your website needs to show up near the top of the search engines for multiple search terms. What’s different with a localised search is that the search terms don’t need to be generic phrases that attract traffic. They need to be specific search terms that a local user would look to find your product or service on the Internet.
If you have a local business in Bunbury that specialises in SEO, you would want your website to rank highly for terms such as “Bunbury SEO, Australia”, or “search engine optimisation WA” but you’d want to appeal to Western Australia, and not necessarily the American WA state of Washington.
While search engine optimisation for small business often focus on all aspects of SEO, the localised strategies help you gain clients. So while your website may not pop up in the top 5 on Google for a general search, it should pop up near the top for a specialised or local search.
Aggressive Pay Per Click Advertisements
Much of the search engine optimisation for small business that exists involves some form of paid advertising. In order to market successfully to local clients, you may want to invest in an aggressive local pay per click advertising campaign that focuses on specific key phrases. You want your ad to appear under specialised search terms and not a generic phrase. This way, your ad is relevant to what the user is searching for and more likely to convert from a click to a client.
By making sure your business website appears near the top of multiple search engines for specialised phrases and marketing aggressively to local customers, you can improve your business and increase web traffic. Need help? Talk to a local search engine optimisation company that serves your geographical area.