Five Tips For Creating Inbound Links

Link building – the process of posting inbound links to your URL throughout the internet is a great internet marketing tool. It also helps boost search engine rankings organically.

Before you go out surfing the web and finding blogs where you can post a comment and include your website address, be aware that there are specific techniques to increase your chances of success.

Here are some tips for creating high-quality Inbound Links:

Tip #1 – Not All Links Are Created Equally

A vital component of creating a good link is deciding where to put it. We’ve all seen obvious spam sites set up purely to include keywords in content that makes no sense or to blatantly promote some product or service of questionable quality.

Is that where you want to post a link to your site? The answer is a resounding no! Not only will this have no benefit to your site, it creates an association with the spammer that major search engines do not look kindly upon. Opt for posting comments only on high quality blogs.

Tip #2 – Finding Good Quality Blogs

While blogs aren’t the only place you can build links, they are one of the easiest. And finding blogs related to specific keywords is easy.

Google blog search is a helpful tool. Input the keywords most important to your website and it will return a listing of specific blog posts that are relevant. There are other services as well such as one called Fast Blog Finder (it has a free and an upgradeable version) gives you the ranking for the domain and its pages; it also indicates whether the blog is nofollow or dofollow. The best results come from visiting the URLS with the highest rankings and those with the dofollow attribute.

Tip #3 – To Follow or Not to Follow

A “dofollow” blog is one that allows the URL you post to be a clickable link. Obviously, this is the point of building links – to get inbound traffic.

But does this mean that you should never comment on a nofollow blog? The answer is, it depends. If a domain gets a lot of traffic and has a high search engine ranking, leaving a comment there along with your site’s URL is of benefit. Search engines can still find the link and because it is coming from a high authority site, it boosts your own page ranking.

Tip #4 – Comment Posting

As previously stated, posting comments on blogs is one of the easiest, fastest ways to build Inbound Links to your site. But beware. Link building has turned into big business and many companies will pay internet marketers per link to post comments.

Because time = money, unsavoury marketers will simply try to add a blatant advertisement filled with a senseless amalgamation of keywords and phrases. If the blog’s spam filter doesn’t catch these comments before they are posted, chances are the blog owner will.

Your best opportunity for posting a comment that will not be deleted is to actually read the post and comment on it in an intelligible manner. It takes some practise to include keywords in a natural-sounding post so don’t get discouraged if your comments are flagged as spam at first.

Tip #5 – Other Inbound Link Opportunities

Besides blog commenting, you can build a number of Inbound Links in other places on the internet. Start a Squidoo lens or a HubPage, offer to create a guest post at someone else’s blog, do social bookmarking and micro-blogging, join a forum or online group that allows links, or write product reviews on comparison shopping sites and create mini websites of high quality that point to your main site.

Building inbound links to increase your site’s page ranking is time consuming, but if it is done right, you will find your website’s rank soaring within a short amount of time.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.AussieSEO.com 2010

 

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