Developing A Blog Linking Strategy

Links are the single most important factor in developing a high page ranking and one of the most vital factors in achieving page one rankings in the search engine results pages. Truly, their SEO value cannot be overstated.

So do you have a strategy for creating links to your blog? If not, there is no time like the present to develop it and get started performing the tasks necessary to achieve your goal of high page rank and good SEO. Take a look at these tips for creating a Blog Linking strategy for various types of links.

Start With What You Have – Internal Links

The easiest way to build links is to create them between your pages, or between your own website and blog. Links between pages on your blog are both natural and easy to create by simply referencing an archived post when you write new content.

If you have a website in addition to your blog, make sure each page includes a link to your blog URL. Simple, yet very effective and by giving visitors something to click on, they’ll stay on your site longer, and maybe buy something or opt-in to your newsletter.

Posting On Other Blogs – Inbound Links

Next, do an internet search for blogs with content related to yours. Determine if they are “dofollow” or “nofollow”. Dofollow blogs are a greater value, but nofollow blogs can also be effective. If in doubt, take a look at the page source screen and perform a search for the term nofollow. If you don’t find it in the page source code, chances are it will allow following of posted links.

Now all you have to do is write a comment in response to one of the blog posts. Most comment boxes include space for your name, email address, and website URL. This is how your link gets created. Do be aware that this could be considered an art form – many people have difficulty getting their comments approved or past the spam filters. It takes time and patience to build links through blog posting, but the results are well worth it.

Ask For Some Love – Link Exchanges

The links of highest value are those from sites with the highest page rankings. If you can’t seem to get your comments approved, try contacting the site owner and asking for a link exchange. This gives you an inbound link and the reciprocating site an outbound link. You might get turned down, but you’ll never know unless you ask.

Show Love For Other Sites – Outbound Links

Don’t limit your outbound links to only your own website; find some blogs you enjoy, or subscribe to, and give them some love while helping your own page’s SEO with outbound links. The higher the site’s pagerank, the better it is for your own search engine marketing purposes.

Your Blog Linking Strategy

Now that you’ve got a good grasp on the techniques involved in building links, devise a  Blog Linking strategy to make it happen. Perhaps you could take one day per week to build links of each type listed here. Monday is the day for posting new blog content with at least one internal link, Tuesday is reserved for commenting on others’ blogs with a goal of at least 10 approved, Wednesday is designated as the day to ask for an exchange with a minimum of one other blog, and Thursday is when you add a new outbound link to your site.

Keep to your Blog Linking schedule each week for a few months and you will gain a lot of SEO benefit in a relatively short period of time.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.AussieSEO.com 2010

 

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