There are two distinct words in this article that stand out and they are ethics and integrity. It takes lots of courage to apologise after a stuff up and depending on the blunder, there could be widely strewn collateral damage to mop up.

The most important factor is to address the customers like you have mentioned, in the most sincere way. If you take action to redress the situation immediately via communication, people know that you are in your integrity.

This needs to be followed up then with delivering whatever was promised in the first place and I would say a few added extra bonuses (just to be nice). That’s the ethical part.

Great information. Thanks Sean.

Blessings,
Elly
Elly´s last blog ..

Unfortunately, I’ve made some online blunders but you can recover from them. I think the same rules apply online as offline when you make a mistake.

You have to do your best to fix the situation, apologise for what you did wrong and be genuinely sorry, make amends if it’s at all possible and don’t do it again. I think the thing to remember is that no-one is perfect and we all make mistakes.

Then, I think it’s a matter of just getting on with it. We have to move forward.
Jazz Salinger´s last blog ..Learn and Earn – It’s a Marathon Not a Sprint