Great advice as we would want to be fostering a loyal customer base while everything is right, not waiting until something goes wrong.

I have had a couple of experiences of buying a great product (training courses) and yet the people I bought them from have never bothered to follow up and I would have gladly done further workshops with them and invested in more of their products. It made me feel like I was just another sale then goodbye!

On the other hand I have made inquiries with a few businesses at times and they never stopped bombarding me with emails so I have had to unsubscribe them.

I know we all make mistakes at times, and what you said about making it right is so true.
I highly value customer service. I am loyal to people who serve me well in business, so I would like to be thought of as trustworthy, sincere and reliable too when I am in service to others.

Blessings
Elly
.-= Elly´s last blog .. =-.

I think you have to work at building a loyal customer base. As you say, there are a lot of options for customers out there. So, if we’re selling the same product as someone else, the only difference is us.

We need to be better at every other aspect of the selling cycle than our competitor. I think if we want loyal customers we need to be really good at building relationships and personalising our customer service, assuming of course, that we’re selling a quality product.
.-= Jazz Salinger´s last blog ..Learn and Earn – It’s a Marathon Not a Sprint =-.