Checking your Website Statistics on a regular basis is a good idea. You can learn a lot about how you’re doing traffic wise, how people are finding you, what they do when they land on your page, and you can strategise for the future growth of your site.
Traffic Statistics
You can figure out how many visitors a day you’re getting and where that traffic is coming from. This can help you plan pay per click campaigns and organic campaigns as well as see what social media optimisation strategies are working for you, plus find out who is linking to you so you can see what’s being said.
Where Are The Links Coming From
Your Website Statistics software helps you interact with people who are talking about your products or your brand, as you can see when people link to you from their site and get a chance to respond to questions or concerns (if there’s a negative review). You can also see which campaigns are working by seeing how your traffic comes in.
If a particular article directory is getting great traffic you’ll know to go ahead and post another article there. If you’re getting plenty of traffic from a banner you’re advertising on a forum, you’ll know to keep renewing that advertising contract.
Want to know what keywords are working? Drill down to the keywords people use to get to your page and ensure that the page content answers their questions. This can also help you strategise future keyword campaigns and even branch out into a sub niche by giving people what they arrive on your page asking for.
What Do Your Visitors Do
Reviewing your web stats regularly can help you see if your pages are effective. If someone enters on a landing page and exits there, you can work on tweaking that page. If most of your sales come from a specific page on your site, you can replicate the effort.
If many people leave after hitting a certain page, you can examine that page to find out why and work to fix any problems.
Your Website Statistics are a goldmine of information to help you improve and grow your business. With many free tools available to help you, there’s no reason why you can’t take a daily glimpse at your stats to help you continually improve your online success.
See you at the top of Google!
Sean Rasmussen
SEO Australia Pacific
AussieSEO.com © 2007 - 2010
Hi Sean,
Any possibility you can provide some great (free) tools that could be used to track, measure and report on such website statistics?
Maybe in a future blog…
Cheers
Hi Cemil,
Two free programs that come to mind are Google Analytics and the AWStats program. Just do a Google search for them both, and you will surely find them.
Hope this helps,
Regards – Sean
Cemil
I would highly recommend GA
This is such an elemental facet of marketing. The topic bears good research techniques – and for those of us new to marketing, we just are transferring the essence of how we communicate on any other platform; whether we are talking to our kids, or the boss, or the bank manager. We find ways to engage the audience best.
And like Sean, when we do it well it becomes part of our nature and flows.
.-= Jo Carey-Bradshaw´s last blog ..Empowering Mindset – Mindfulness =-.
I try to check my statistics once a week just to know what people are looking for and if they find that on my site. These numbers definitely help to optimize the pages.
Hi Sean,
I love checking my website statistics to find out what people are doing on my blog. Google Analytics gives me a ton of information to consider how best to make improvements.
It’s really interesting when you think you know what your most popular post is and then you use your website statistics to find out it isn’t. This just really reinforces the need to make the most of the information you get from your website statistics.
Hi Sean,
I’ve just joined Google Analytics which was pretty quick and easy. Thanks for providing this valuable tool. It sure looks interesting. I’m not quite sure what it all means yet but I hope to figure it out soon.
.-= Geri Roggiero´s last blog ..My cat and how he enhances my life as an artist =-.