How much do you really know about your customers? If you had further information about their likes and dislikes, buying patterns, and what incites them to make a purchase, could you use it to increase your conversion rate?
Chances are you could do just that. The more details you can amass, the more focused your marketing efforts can become. Rather than taking a shot in the dark, you can spend your promotion and advertising dollars more wisely.
Let’s take an in-depth look at surveys and what they can do for your online business.
Types Of Online Surveys
There are many different ways to send out Online Surveys to your customers: mail, email, telephone, or online. Knowing all you do about internet marketing, which do you think would be most advantageous? If you guessed the online survey, you are correct!
Why is it best to post an online survey? Here are some of the benefits in addition to getting information from your clients.
1. It requires your customers to pay another visit to your website. This is good for page ranking.
2. It provides an opportunity for visitors to see additional information posted on the page with the survey link.
3. Many consumers feel more comfortable – and more anonymous when they can fill out a survey online.
What kind of information you are seeking through the survey will depend on what you are trying to accomplish.
Perhaps you are wondering why sales of a particular product are lagging. Ask your customers if the price is too high or the quality too low.
Maybe you are considering adding a new line to your company’s offerings. Why not test out the viability of this addition before going to the expense?
Then again, you might be concerned about why a former client is no longer doing business with your company. Allow a space for write-in comments to get to the crux of the matter.
Getting Responses
Perhaps the most frustrating part of surveying your customers is the typically low rate of response. Some people may not have an interest in giving their opinion; still others may feel that completing an Online Survey is not a good use of their time. If you understand that not everyone will be keen to complete your survey, you can take steps to encourage participation beforehand.
Offer an incentive. This is the most basic, and most effective, way to get customers to fill out a survey. Send them a gift certificate, or include their name in a drawing for a prize.
Make a big deal out of it. Post something on your site about your efforts. This makes respondents feel like they are part of a worthwhile project.
Offer to share your results with all respondents, if they request it. You could also post the results on your site after the survey closes and explain a bit about how the responses helped your marketing efforts.
There are many software programs available on the internet that allow you to create your own Online Surveys easily. Figure out what information you want to obtain, then get started – and use the results to your online marketing advantage.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.AussieSEO.com 2010
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