Starting a Squidoo lens is just one more way you can harness the power of free marketing through social networking.
A Squidoo lens that focuses on a particular aspect of the product or service offered at your website is a great adjunct, and a wonderful way to increase qualified traffic to your main site.
Setting up a lens on Squidoo is quite simple. There is a standard template you can use and you are given the option of where to put certain types of content. You can easily add pictures, online videos and links to headlines and content pages on such internet giants as YouTube and Google.
But as we all know, nothing is ever that easy. Just because you create your lens, does not mean that visitors will stop by. Consider these tips for ways to increase traffic, outside of a paid campaign, to your Squidoo Lens.
Organic Traffic
The easiest, cheapest way to gain visitors to your site is to simply create great content that incorporates your best targeted keywords. Squidoo itself will help your lens get traffic, but the only way to keep visitors coming back is to give them something they need in the form of relevant and quality information.
Make sure it looks good, too. Visitors will want to see a nicely laid out page with colourful photos and catchy little tidbits.
Social Bookmarking
Once you’ve created your Squidoo Lens and added some great content, share it with the world. Bookmark it across the internet, and share it via your Twitter, Facebook, or MySpace pages. Be sure you use relevant keywords in your description.
Socialise
Become an active contributor on various forums related to your content, products, or services. Whilst few members of forums will tolerate outright advertising (spamming), they will gladly pay attention to your efforts to steer them toward the content on your Squidoo lens.
The Squidoo community is also a great place to get acquainted with other “lens-aholics”. Remember, that these members could be potential customers, as well. You might also consider joining forces by becoming part of a Squidoo group.
Cross Posting
Utilise your blog, your website, microblogging, and your social networking sites to promote each other. The more “arms” you have all over the internet, the more ways you have of cross promoting them all. This is perfectly acceptable. Just don’t post the same content in several different places.
Another way you can use the power of cross promotion is to make an online video and post it on YouTube. Make sure it is relevant to the content on your lens and use the same keywords. If you choose to include content from YouTube on Squidoo, then your video should appear on your lens naturally.
Of course, don’t forget to include a link to your Squidoo Lens on your website or blog. Use a live feed to show the updated content.
Squidoo is becoming more and more popular, especially with internet-savvy marketing professionals who know the power of such social sites. It is a great way to drive traffic without being an overt advertising message.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.AussieSEO.com 2010
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