A great article and the most important area to focus on because without customers there will be no business.

Jazz raises a very important point here about it being harder to communicate with people when online. This is so true as there is no eye to eye contact, no getting into rapport, or being able to read facial gestures or body language. Communication can be misconstrued if one is not vigilant.

Therefore, we have to be absolutely clear with how we deliver our messages to our customers, and be in a positive and respectful state of mind when communicating. (I am reminded of the ‘Nestles’ incident where sarcasm was evident in the conversation from the company rep to the customer.)

The pointers you have given us on how to build and maintain a positive and productive relationship with our customers would be good to have printed off and stuck on the wall above our computers so we remember never to offend and to always care for the customer.

Thankyou .
Blessings,
Elly
Elly´s last blog ..

I think improving your relationship marketing skills is a must given we all need customers. It’s harder to communicate with your customers online as you’re relying predominantly on the written word.

They never get to see your caring and concerned looks about their problems or your happy smiling face when you’re talking about how good your product is. You have to show your customers who you are by everything you do online.

Thanks for the great tips to improve your relationship marketing.
Jazz Salinger´s last blog ..Learn and Earn – It’s a Marathon Not a Sprint