Most of us know that topical articles posted online is a great form of internet marketing. An article accomplishes several objectives; it informs the reader about your business, products, or services, it includes important keywords, it contains links to your website pages, and it can even carry a call to action, much the same as your sales letter.
The Benefits Of Article Syndication
It’s great to post an article on your blog or website or submit it to an article directory, but how about syndication? Wouldn’t it be fantastic if people who read your article virally spread it through syndication?
In order for article syndication to occur, you must allow others permission to use the content with the stipulation that you are given credit as author of the content along with a link to the source page.
The advantage is that this creates inbound links to your site; the hope is that the sites posting your content enjoy a high Google pagerank giving your page that all-important link juice. Of course, gaining customers who click through the link in the article is a benefit, as well.
Take a look at these tips to ensure maximum exposure of your article throughout the internet.
Content – Content – Content
There is nothing more important to writing content that gets syndicated than ensuring it is informative, interesting, and/or entertaining. Remember this adage: content is king. No one is going to be fooled by an advertisement thinly disguised as an article.
Not sure what to write about? Take a look at the Yahoo Buzz Index, Google Trends, or the New York Times list of most searched terms. Take the latest topics receiving a lot of buzz and relate them to your business. Yes, this gives your article an expiration date (does anyone really care today about last year’s news?), but then writing articles is not a one-time IM technique. You must keep writing fresh material to get maximum article syndication benefits.
Article Customisation
You will get the most syndication out of an article that will appeal to a wide variety of readers. You can do this one of two ways: cover a broad topic or customise the article to relate to a more specific demographic.
Consider this scenario. You are an author who just released a nonfiction eBook about how to market a small business on a limited budget. One version of the article could focus on your local connections, i.e. “Author John Doe of Sydney Shares Marketing Tips From His Latest Book” while another version of the article targets a specific type of business, only internet marketing tips for online companies, or only free marketing techniques. Each one will attract a different audience.
Link Bait
Blog posts can be link bait and can so can web pages. But what about articles? Why not?
Link bait refers to nothing other than ‘baiting’ content with keywords that induce readers to link to it. Doing this effectively goes back to the tip about writing content that is popular and topical. If everyone is talking about the iPad and you write an article about what features future buyers can expect, then chances are readers will create a link to the content because of the popularity of the subject matter. The more links your article receives, the greater its chances of syndication.
Ensure you get the most benefit from articles you write for internet marketing purposes. Don’t make the articles overly promotional or no one will want to post on their site. Article syndication is a great way to create links and increase exposure.
See you at the top of Google!
Sean Rasmussen
SEO Australia Pacific
AussieSEO.com © 2007 - 2010
I have had some (small) success with my Articles being syndicated. I have not yet seen much traffic from the websites that have used my content, but that I assume is because they don’t actually have much traffic flowing in the first place.
.-= Cemil´s last blog ..Finding Topics To Write About =-.
At the least, you will have some anchor text backlinks Cemil, which is not too shabby.
Great info Sean. This aspect of online marketing fell off my radar and therefore off my plans. Thanks for getting me to re-engage it. I’ve favourite’d your article and I’ll be coming back to your tips in the coming days.
.-= David Moloney´s last blog ..Eureka! Finding your Unique Selling Point =-.
Glad to remind you of article syndication David, it can be a great help to get your articles spread virally and also increase inbound links.
Hi Sean,
I’m like Cemil. I’ve had a couple of my articles used on other sites but I don’t really see any traffic from it. But, I have the backlinks and any exposure for my site is better than nothing.
I just have to work at writing better articles so people will want to share them.
.-= Jazz Salinger´s last blog ..Learn and Earn – It’s a Marathon Not a Sprint =-.
Hi Jazz,
To have someone linking to your articles is a huge achievement. They are obviously written well or people wouldn’t want to link to them. Great work.
.-= Jackie Stenhouse´s last blog ..Anxiety Separation in Children =-.
I really do need to get more active in the article writing area. I quite often see that an article has achieved number 1 ranking on google and I am guessing if that happened you would get quite a lot of article syndication for that particular keyword.
.-= Jackie Stenhouse´s last blog ..Anxiety Separation in Children =-.
It is something we all have to do in order to be succesful at internet marketing.
I am looking at outsourcing eventually but want to build up my writing skills in the meantime.
I am going to attempt writing two articles a week.
2 articles a week is a great goal and something you should be able to achieve without too many problems. Well done Elly
I love the idea of article syndication – others helping to spread my word.
But with all the talk about duplicate content – what weight will these syndicated articles (or the backlinks created) actually have with Google? I understood it that they will show exactly the same article on their page – so that would be duplicate content, right?
Still a bit confusing, but having articles out there in the first place is great for exposure.
.-= Renee´s last blog ..Sean Rasmussen – Australian Internet Marketer =-.