Every website and blog needs to create an opt-in list. But there is more than way to take your list of subscribers and put it to work monetising your website.
Outside of the obvious use as a way to communicate with subscribers and customers, here are some further suggestions for your Email List you may not have previously considered.
Joint Ventures
Have you ever thought about sharing space on your email messages? There are a couple different ways to do this. The first is a trade out – you include material from a partner in one message and they agree to do the same for you. You could also participate in profit sharing of any sales that occur as the result of each piece. Now you’ve easily doubled the number of people receiving your message.
The second way is to sell advertising space on your email. After all, you wouldn’t hesitate to sell online advertising space on your website or blog, right (and basically that is what affiliate marketing is)? So why not sell email message real estate? Enticing a sponsor to spend the money should be easy if you can prove the delivery rate of your communications.
You can also sell your list if you have included an opt-in to receive offers from other companies. Of course you’ll want to be very cautious about what’s promoted to your list. You’ll lose subscribers in a heartbeat if you’re not careful!
Create A Members Only Page
Here’s a way to include a call to action in your email message that almost always produces results – create a special landing page that only subscribers to your Email List can access. The page can offer something special, such as a discount code, a white paper, or something else of value.
This does two things for internet marketing purposes, it gives subscribers a reason to visit your website again, and it creates traffic to your URL.
Run A Contest
Or how about this: run a contest that only your opt-in list members can participate in. Advertise the contest on your site or blog but make it clear that contest entries are limited only to replies to an email message you send out. This is a great way to get people excited about the possibility of winning something and checking back to see who wins.
If you use an autoresponder, there is very little of your time spent on the actual hosting of the contest. Link the correct contest answer to content on your site so that you gain extra traffic.
Offer New Products Or Services
The key to making money from your email list is to steadily and regularly communicate with your subscribers. The more new and unusual tips and offers you provide, the more apt they are to take notice – and action. Consider offering something new that goes along with your niche market.
If you’re not getting as much money as you should from your opt-in Email List, don’t give up, just get creative. Mix things up and keep your subscribers looking forward to the next communication.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.AussieSEO.com 2010
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