Writing Press Releases could do a lot for your business. They can bring search engines to your site as well as potential customers.
When you make a press release available, you’re approving it for mass distribution and because it contains exciting news about your company as well as a link to your website it could prove very beneficial in spreading word about something. There is SEO value in press releases as well.
Before You Write A Press Release
1. Make sure your news is actually newsworthy. Good reasons for Writing Press Releases include: a new appointment in your company, announcements, and new product releases.
2. Organise your press release as journalists do. You can find plenty of formats. See below for a typical format.
3. Answer the questions: Who? What? Where? When? Why?
4. Come up with a compelling headline.
Formatting Your Press Release
• An immediate release date is typical for press releases, and if you put a future date, not all media outlets will honour this. This is typically written in title caps.
• Your Contact Information.
• Subheading in CAPS with a bit more detail than the headline.
• Location, Date.
• First paragraph.
• Subsequent paragraphs. It’s common to include a quote from an authority on the subject such as the president or marketing manager of the company about the announcement.
• About company (write company history in one small paragraph)
• Contact info for further information.
• ### (these symbols are used at the end of the release. If you’ve used more than one page, you’ll want to restate your headline and contact info on the second page.
Tip: The Microsoft Office Live website offers free press release templates in several styles.
Press Release Writing Tips
When Writing Press Releases, be sure to put the most important information in the first paragraph as this will help you to capture the interest of someone who happens to read your press release and many suggest when you write a press release that all the most important information goes at the beginning.
Read some Press Releases to get an idea of a great style that you like. Sites like prweb.com are filled with press releases (this is also a popular submission service.) It’s a good idea to write in active (instead of passive) voice and write tight without too much hype.
When you submit it online you’ll probably want to write a summary paragraph as well so that anyone scanning for press releases to publish, can tell whether your story seems newsworthy with a quick glance.
Whats Next Once Completed
You’ll find a number of free submission services available that will take your press release for free, just as an article directory site would. There are also paid press release distribution services you can use that range in prices from under $10 to over $100.
The choice is yours but paying a fee could save you time and get your press release syndicated further than your own manual efforts.