If you’re ready to sell something online, a Sales Letter is a great way to do that.
When someone lands on your website they’re presented with a very friendly letter walking them through a sales pitch that will hopefully result in their clicking the “buy now” button at the end with their credit card in hand.
How Do You Convince People To Buy?
• Gain their trust.
• Convince them that your product will make their life better.
How do you do that?
Before writing your sales letter, it’s a good idea to work on your online reputation. If you spend time preparing for the launch of a new product, you will probably work on creating an online profile that creates confidence in you.
This will help people who look into your name find things that suggest you are worthy of buying from. A lot of people “Google” a product creator and look for reviews before buying a product they find online.
Before you start selling online, you need to be sure that your product is a high quality product. Ask people to test it for you. If they’re willing to provide a testimonial for your Sales Letter, that’s going to help you sell.
You can use text or video testimonials and this can help create trust as well. If the review process reveals problems with your product, you can fix those problems before releasing the product to the public. Beta testing can be a very wise decision!
Convincing People That Your Product Will Make Their Life Better
There are a lot of ways to convince someone that they need your product.
1. Is it going to solve a problem?
2. Will it save them time?
3. Will your product make them money?
These are the three big motivators for buying, especially online.
Another factor to get people to buy is to remove perception of the risk. If you offer a money back guarantee and use a recognised payment processor (like Clickbank, for example) people will feel safer in buying your product and by putting a money back guarantee out there, you’re telling people that you really believe in your product.
Address the cost of your product in a way that tells people they will get value by buying. If your product can make them money, save them money, or save them time, quantify that in your letter so people realise what a great value they are getting!
Finally, you need to create a sense of urgency! You don’t want people to leave your site empty handed. If you leave it to them to decide later, they probably won’t be back. Let’s face it, online surfers often have short attention spans so it’s in your best interest to keep them interested and convey that the best time to buy your product is now. A free bonus, a special price, or limited sales window can help!
It can take time to write a winning Sales Letter. That’s why some of them are 5000 words long and cost up to $5,000 to have written by expert copywriters, but if you believe in your product, look at the sales writing style of some gurus you respect, and take the advice listed here, you’ll increase your chances of selling more products because of believability and trust.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.AussieSEO.com 2010
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