Saving Time With Writing Content

Is writing content your least favourite internet marketing task? Take heart that you are not alone. Many people are uncomfortable with the concept of writing, let alone finding subjects to write about.

Writing Content need not be drudgery. Review these tips for making it a little easier and a bit less time consuming, even if you are not a natural writer.

Prepare To Write

The easiest way to prevent yourself from getting stumped when you start writing is to start with an outline. Jot down your thoughts but don’t worry if they don’t make sense at this point. Just get your ideas down.

Next, take a minute to organise them into related blocks. These blocks will form each of the paragraphs. You should have several written “thoughts” in each block. If you are more of a visual person, write each block on a sticky note and post them on a board (or even your refrigerator). This makes rearranging them quite easy.

Now turn your thoughts into sentences. At this point, you already have the gist of each, so you just need to form them into understandable, readable sentences. If grammar and spelling are not your strong points, let Microsoft Word do that work for you. The editing function in Word isn’t perfect though, so read back through it afterward to ensure everything makes sense.

Finding Topics

If you are at a loss for new topics to write on, revisit some of your older content, or pieces you wrote for a different purpose or site. This re-purposing makes it easier to come up with several different pieces from one original by breaking it into a few new articles. Do any of those articles have one strong point that could be an article on its own?

Of course, you will need to change older pieces substantially. If you are simply rewriting an article, then make sure you modify each and every sentence. You do not want to run the risk of Google thinking that it is duplicate content that is posted at more than one site as this is considered a negative for optimisation purposes. And do go for fresh content wherever possible…your readers want fresh ideas from you and if you provide them, it’ll help you increase subscribers and possibly help to turn your story into a viral article.

If you need a new slant on a familiar topic, do an internet search and see what others have written about. It’s not plagiarism to take inspiration from someone’s idea.

Sometimes doing keyword research can give you some fresh ideas. Use Google AdWords to find the current most popular keywords for your business niche. Take a look at the long tail keywords, too. This helps you narrow down the focus of your writing yet still produce a keyword-rich piece of content.

Think Ahead

When you get in the groove of Writing Content, it is best to keep going. Write as many pieces of content as you can. Save the extras for later use. This is an excellent way to keep your blog updated in a timely fashion.

Consider writing articles in a series. This works especially well when you are covering a topic in-depth. You can start with the basics, write another article that delves in the subject a bit further, and end the series with a general overview that restates the main points of the first two pieces along with links for further information. Now you have at least three articles or posts instead of one.

Yes, Writing Content is an art form, but there are ways to channel your energy and focus on a particular subject which will make the process much easier and less time-consuming, even for those who are creatively challenged.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.AussieSEO.com 2010

 

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