Once you’ve created Online Content, you don’t need to just forget about it. In fact, you shouldn’t. A blog post or an article tends to have a period where it peaks. After you’ve posted it, it’ll hopefully get indexed by search engines, found by people searching for information, read by your subscribers (if it’s a blog), and perhaps mentioned on social bookmarking sites as well.
Some articles have viral staying power and get read for quite some time but for most, they eventually fall off the page one rankings in favour of new content. That doesn’t mean that it has to be forever forgotten. It’s certainly not useless to you!
Link To Older Articles
Mention the article in other articles. Link to it with strong keywords as the anchor text which can provide a great linking strategy for you, especially if the article sells or pre-sells something or exists on your website.
Good SEO strategies include linking to other pages within your site so that you can give people something else to read. The longer someone is on your site, the more likely they’ll buy something.
Update Old Posts
An update and then a ping on your Twitter or Friendfeed status, or in a new post mentioning the update can bring new traffic. You can also list a great post in your blogroll, particularly if it’s a great place for someone to start on getting information. If your blog has a few posts like that or you’ve written a great article that got accolades somewhere, that’s a great reason to send people there.
When you update these posts you can change the links or add new information as well. When you do article marketing, deep linking is a great strategy so link to specific blog posts or articles on your site as well as your home page.
Partial Rewrites
Rewrite some of your Online Content with a slightly different spin and submit it to other websites for backlinks. This is good for SEO and can bring more traffic to your site.
Reports And Ebooks
Turn your blog content into a special report. People will subscribe to your list for a free report and you don’t need to write it from scratch. You’ve probably written a series of blogs and / or articles that together, could make a helpful report to your potential customers.
Assimilate several articles into chapters and then add some pictures, title page, and table of contents and you’ve got a mini ebook to share.
It takes time to write great content. So, the more mileage you can get out of something you’ve written, the better. Breathing new life into your old Online Content on a regular basis is good for your SEO and saves you time.
See you at the top of Google!
Sean Rasmussen
SEO Australia Pacific
AussieSEO.com © 2007 - 2010
Some great idea’s here Sean, content writing can be so time consuming so getting more mileage out of your hard work sounds like a smart idea to me.
Cheers
Cade
.-= Cade´s last blog ..Learn & Earn from Aussie Internet Marketer Sean Rasmussen for free. =-.
Hi Sean,
These are great tips to leverage your old online content. I think a new take on your old content is also a great way to write some new content in a pinch.
Also, when you’re just starting out blogging, your earlier stuff doesn’t get the attention it deserves. So, updating and re-writing it is a great way to get the old post a fresh audience.
.-= Jazz Salinger´s last blog ..Learn and Earn – It’s a Marathon Not a Sprint =-.
Hi Sean
I really enjoyed this article and the creative ways you have invented to recycle all the old content.
I like lots of ideas and these are all really cool. Linking to other pages in my blog as you suggested is a very smart SEO strategy. I understand how that all works now and the value of what you call deep linking. All these suggestions are very clever.
I can see how I can take a snippet of an old article and use it to branch out into a new one. I like how economical this is and a great way to spark new ideas.
This is yet another article that I will be marking to come back to and re read as I start to work more on my current blog and subsequent blogs.
Thankyou Sean,
Blessings
Elly
.-= Elly´s last blog .. =-.
Breathing new life into old articles something that I had not even thought of yet. I will certainly add this to my long list of articles to come back to when the time comes. Adding to another helpful SEO technique that will help in the long term. Brilliant
What a great idea. I never think about linking back to old posts or even revamping old content but what a good way to keep the content fresh on your blog.
.-= Jackie Stenhouse´s last blog ..Anxiety Separation in Children =-.