Writing Articles for your site and to point to your site, will help you with a lot of things. Let’s look at three things you’ll get help with.
1. SEO
2. Human Bait
3. Authority Building
SEO
Organic search engine optimisation will happen when you write articles with a bio box that point to your site. You could also simply put some anchored text as well. You can post on blogs, on article directories, or on other free pages and point keywords you want to rank for with anchored links.
Human Bait
If you write interesting articles that lead a reader to want to learn more, they’ll click on your links. Those links could be to a sales page, to an opt-in page for a mailing list, or to another website that will help convert that reader to a customer.
Authority Building
Writing Articles on your site and off your site will help you build authority on your subject. You can bring search engines to your site, human readers and get the rankings you want so that you can sell what you want to sell. Articles as content for your site and as part of your search engine optimisation efforts will pay off.
How To Write Articles
So, how do you write articles? Basically, you want to write something interesting that your readers will find interesting and you want to include some words that may help you rank well for your subject matter.
An article can be just a few paragraphs with an intro and a conclusion. A good formula to use for a basic article is to:
1. Introduce a subject.
2. Expand on the subject in a few paragraphs.
3. Reiterate an important point in closing.
Internet articles work best if they have plenty of white space so short paragraphs and subheadings are very helpful in helping the reader scan the article quickly for information they want.
Keyword Density
How many keywords are enough? How many are too many? When writing articles, you want to attract search engines but human readability is the most important factor.
You can try to rank for specific keywords by including a decent keyword density in the content without keyword stuffing. Using a keyword in the title, at the start of the article and towards the end plus one or two times more is a great keyword optimisation strategy. If you use laterally related words for the article body that’s something that is going to be helpful to you as well.
Another option for Article Writing is to introduce a list of items in an intro and write a few sentences expanding on each of those items throughout the article and then concluding. Concluding with a call to action for more information is also a great idea.
Content Rich Articles
Creating content rich articles for your website or blog and for article directories is a great way to increase your online exposure and search engine optimisation as well as writing useful content that will appeal to potential customers.
A well written article could easily result in product sales and one article can be re-tooled into another. You can also re-use your articles for your blogs, special reports, or e-books as well.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.AussieSEO.com 2010
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