Whether you’re writing on a free or a hosted blog, you should always try to write a great Blog Post. Blogs can do a lot for your online entrepreneur efforts.
A blog post can build your reputation online, it can get you clients, help you network, and build SEO for you. It can also make you money!
What Is A Great Blog Post?
A great Blog Post will:
1. Entice search engines to your blog and will get you indexed for keywords you want to be found for.
2. Provide value for your readers.
3. Make money for you by converting visitors to customers or by enticing them to click advertisements.
Let’s take a look at these areas individually:
SEO
Blogs are great for search engine optimization. Because they’re interactive and regularly updated, search engines will visit your site often. This will help you climb the ranks in the search engines for keywords you want to rank for. More ranking equals more visitors and more visitors can equal success.
Value
Readers who value what you say on your blog will subscribe, will visit often, will bookmark your posts on social sites and might blogroll it which will send you more search engine traffic and more human traffic as well.
Money
You can monetize your blog many ways. You can monetize it through contextual advertising, paid advertising, and affiliate marketing. The better the content, the more financial potential!
How To Write A Great Blog Post
• Make your blog search engine friendly. Do this by sprinkling niche-related keywords through the blog. Using keywords in the header, meta tags, and by anchoring keywords in the text you can get search engine traffic for the words you want to rank for. Don’t overstress about keywords. There are some great tools to use that will help you choose great keywords but try to write naturally about a topic and write quality content before worrying about keyword density. If you write well and pay a little bit of attention to trying to get some keywords in, you can do well. Once you’re getting traffic you can assess data to determine which keywords might be worth targeting further.
• Provide valuable information that people want. Give people good information and take your time writing it so that it reads well. Also consider making your blog as interactive as possible by allowing and encouraging comments and being helpful. Some of the greatest online discussions happen in the comments sections of blog posts.
• Monetize your blog but don’t overdo it. Crowding the blog with too many adverts could turn people off. Sometimes less is more. Don’t be afraid to try to make money with blogging. There is a lot of potential for profit!
Blog Aesthetics
Finally, when you write a great Blog Post, make it look great, too. Plenty of white space, short paragraphs, and a few subheadings will make your blog posts stand out and grab the attention of your readers. Instead of one long post that looks boring, subheadings can make the subject matter pop and can hold attention of the typical attention deficit disordered browser.
A great rule of thumb that helps to hold the interest of readers includes starting with important information at the beginning as well as telling people early on why they’ll want to keep reading.
After that great post is written, get out and promote it. Self-promotion is vital for online success and with the plethora of social media tools available there are a lot of ways you can get traffic to that great blog post.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.AussieSEO.com 2010
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{ 10 comments… read them below or add one }
Great advice Sean
The promoting part of it is where I need to focus on. I have realized the importance of social media. A bit overwhelmed by the response to my Fan Pages. WOW
Hi Sean,
This is all excellent advice. A guest post gives you the opportunity to showcase your talent and ability. I think you really want to ensure that the post is one of your best.
This way it gives you the best chance of attracting new readers to your blog. It definitely pays to make a good first impression. Also, make sure you promote it to your readers. That way the owner of the blog also gets some new readers.
Jazz Salinger´s last blog ..Learn and Earn Competition – This is It
Hi Sean
I always feel that your articles are directed at me, but I am sure many people who read these feel the same way.
I have gathered so much valuable information about how to build great blogs that I can hardly wait to start working on mine again after this competition. I know so much more than I did even 3 weeks ago through reading all these fantastic articles and reading other people’s comments.
Just knowing how to make a blog aesthetically attractive is a huge plus to hold a customers attention and to encourage them to read through the information, and maybe even read the advertisements. I find it exciting to be able to experiment with all this information I now have.
Elly´s last blog ..
I don’t think you can over stress the role of blog aesthetics in writing a great blog post. If I come across a blog posting that is just one long jumble of words I may read the first few sentences and then I’m gone. At my age, I don’t have time to waste.
As Sean says, “plenty of white space, short paragraphs, and a few subheadings will make your blog posts stand out and grab the attention of your readers.” I’d suggest that you try to add a picture or two to illustrate the article as well.
No matter how good the content is, you’ll not have many returning readers if you don’t make it look “pretty”. Remember, they can likely find similar content somewhere else on the Web.
Don White´s last blog ..You Cant Throw That Out-
I agree with you there Don.
You need the good content (keyword reach, so I can find it in the first place), but it has to be presented in an equally good way, so I really want to read it.
Like you are making sure your shop is nicely decorated and all products easy to access if you want to sell a lot of them. If everything is one big mess you might have great stuff in there, but only a few people will find them because they digg through all the other stuff.
So – write a great content for your blog post and make sure it’s easy on the eye as well.
Renee´s last blog ..The Best Way To Get Motivated
Hi Sean,
I’m reading that I need to grab the attention of the reader very quickly. Then I have to give them something of value to cause them to continue reading.
Then they will be compelled to take action. It could be to make a purchase or it could be another call to action.
I think I’m starting to get it, Sean, Great information here. Thank-you.
Jill Brown´s last blog ..Couples Marry at Common Law
I have to say, the first paragraph makes a big impression. Is it easy to understand, and does it grab my attention? Also like a good picture or two, the white space, and bullet points.
A question to end the blog post is great, as it encourages the reader to reply, and sometimes this leads to some great interaction that can be beneficial to all.
All this great information is helping so much, thank you
Hilary´s last blog ..Indoor Air Quality
More great tips on some basics of blogging. Thanks for the posting the link on FB Renee.
I have to say initially I got keywords mistaken for tags and added these tags on. I have sorted that now and see how the keywords work. Proof will be in using and creating that magnetism.
Before I understood what a blog was about, I use to write about everything and anything which would have been confusing to search engines and anyone who was following my writing (not that anyone was) I feel I have come so far in the time I have been learning about blogging and internet marketing. With some more practice I will be writing great blog posts.
Jackie Stenhouse´s last blog ..Anxiety Separation in Children
It can sometimes be a bit of a juggling act right Sean?
You want to make sure that your readers actually enjoy what you provide as well as ensuring that search engines index your article for your chosen keywords.
Cemil´s last blog ..Concentration Techniques for Freelance Writers