Do any of your favourite blogs ever have Guest Posts from other blogs? This is done for many reasons and can be beneficial to both parties. If you’re not doing Guest Posting, you should consider it.
Just like article marketing offers great potential for getting you new customers or subscribers and improving your search engine rankings, guest posting is another great way to do this.
The way guest posting typically works is that you submit an article to a blog owner for approval and the blog entry is credited to you and you’re given a bio section at the bottom which has a small paragraph with a link in it.
That anchored text link will help you with your SEO so it’s wise to choose a keyword you want to rank for.
What’s So Great About Guest Posting?
If you’re choosing to write on a blog related to your own niche in some way, you could get readers on your own blog. It’s a natural thing for someone to read a guest post and then click a link in the post to learn more about the author. This generally happens when the article is really good, so do your best work when you’re writing guest posts.
If you choose a high traffic blog, you will have your message delivered via an RSS feed to people’s mailboxes and feed readers.
Some of the blog readers could even subscribe, click a link, or buy something from you. You’re also getting search engine rankings and when you choose a blog related to your own niche, you’re going to increase the search engine’s perception of relevancy of the blog you’re linking to.
By getting the green light to guest post, the blog author is subliminally telling his or her readers that you’re a special guest and worth reading and this is a good thing for increasing your visibility online.
If you’re marketing for a company, a product name, or even trying to increase exposure for your own name this is going to help you. If the post goes well you could be offered Guest Posting opportunities on more blogs as well.
You can set up guest posting as an exchange with someone or simply offer to do it and see if they are open to the idea. A lot of bloggers are content hungry and would love a day off by providing their audience with something fresh and valuable.
You should probably have your post ready for their browsing when you ask about Guest Posting.
Tips For Getting Your Guest Post Approved:
Do be careful that you’re providing something of value. The blog owner is probably not going to want to post something that won’t be seen as valuable for their readers. You also don’t want to look like you’re trying to steal subscribers.
While putting your link in their site is typically fine, you might not want to ask people to visit your blog. If your post has enough value, they will most often click over to you through curiosity as a natural step.
Read the blog to see what it’s about before you ask if you can guest post. You’re going to tackle the request of asking almost like pitching an editor so it’s important to think about what you want to write as far as blog content goes before you approach the blog owner.
Your post should provide value, establish you as an expert and it could also do some pre-selling on the product or subject you’re talking about.
Providing value and pre-selling at the same time is not an easy feat but can happen naturally if you write something compelling and interesting and simply insert a 2-3 line bio that tells people why they might like to visit your blog without directly asking them to do so.