Generating Traffic With Guest Posting

Posted by in Blogging

Guest PostingDo any of your favourite blogs ever have Guest Posts from other blogs? This is done for many reasons and can be beneficial to both parties. If you’re not doing Guest Posting, you should consider it.

Just like article marketing offers great potential for getting you new customers or subscribers and improving your search engine rankings, guest posting is another great way to do this.

The way guest posting typically works is that you submit an article to a blog owner for approval and the blog entry is credited to you and you’re given a bio section at the bottom which has a small paragraph with a link in it.

That anchored text link will help you with your SEO so it’s wise to choose a keyword you want to rank for.

What’s So Great About Guest Posting?

If you’re choosing to write on a blog related to your own niche in some way, you could get readers on your own blog. It’s a natural thing for someone to read a guest post and then click a link in the post to learn more about the author. This generally happens when the article is really good, so do your best work when you’re writing guest posts.

If you choose a high traffic blog, you will have your message delivered via an RSS feed to people’s mailboxes and feed readers.

Some of the blog readers could even subscribe, click a link, or buy something from you. You’re also getting search engine rankings and when you choose a blog related to your own niche, you’re going to increase the search engine’s perception of relevancy of the blog you’re linking to.

By getting the green light to guest post, the blog author is subliminally telling his or her readers that you’re a special guest and worth reading and this is a good thing for increasing your visibility online.

If you’re marketing for a company, a product name, or even trying to increase exposure for your own name this is going to help you. If the post goes well you could be offered Guest Posting opportunities on more blogs as well.

You can set up guest posting as an exchange with someone or simply offer to do it and see if they are open to the idea. A lot of bloggers are content hungry and would love a day off by providing their audience with something fresh and valuable.

You should probably have your post ready for their browsing when you ask about Guest Posting.

Tips For Getting Your Guest Post Approved:

Do be careful that you’re providing something of value. The blog owner is probably not going to want to post something that won’t be seen as valuable for their readers. You also don’t want to look like you’re trying to steal subscribers.

While putting your link in their site is typically fine, you might not want to ask people to visit your blog. If your post has enough value, they will most often click over to you through curiosity as a natural step.

Read the blog to see what it’s about before you ask if you can guest post. You’re going to tackle the request of asking almost like pitching an editor so it’s important to think about what you want to write as far as blog content goes before you approach the blog owner.

Your post should provide value, establish you as an expert and it could also do some pre-selling on the product or subject you’re talking about.

Providing value and pre-selling at the same time is not an easy feat but can happen naturally if you write something compelling and interesting and simply insert a 2-3 line bio that tells people why they might like to visit your blog without directly asking them to do so.

About Sean Rasmussen

Sean Rasmussen is a full time Aussie internet marketer and blogger since 2005. When he's not blogging, he's playing with his kids.

Comments

  1. Hi Sean,

    Guest posting seems like a great way to get some new readers for your blog. Also, I think it’s a great way to extend your influence and start building a community.

    Again, this is something else I’ve been seeing a lot of lately. I see that the guest bloggers and the blog owners tend to do some promotion for the post before it’s actually posted. Also, good guest bloggers seem to come back after the post has gone live and respond to reader’s comments.

    It seems to be heavily based around building relationships and a sense of community.
    .-= Jazz Salinger´s last blog ..Learn and Earn Competition – This is It =-.

  2. I have invited 3 people to guest post on my blogs in order to generate traffic for my blog. Each of these 3 are notable experts in their respective fields and would generate traffic for me as people google their names. 2 of them have submitted multiple posts. I am still working on the third one.
    .-= Wal Heinrich´s last blog ..Cheapest Granny Flats In Australia =-.

  3. Hi Sean

    I don’t think I would be in the position to guest blog at this time however I think it is a fantastic idea and something I will definitely aspire to as I gain more credibility on line.

    I can see how this type of interaction as a guest blogger could give you more professional standing and enhance your reputation especially if your blogs are well written, based on your guidelines above.

    More people will be privy to your expertise when you start to guest blog which is really good for promoting yourself and your products.
    .-= Elly´s last blog .. =-.

    • Hi Elly,

      I think you’d be an excellent guest blogger. You have a lot of great information to share. You write a lot of very insightful comments and I think people would love to read what you have to say.

      I think you would just have to make sure that your blog is ready for lots of traffic. 🙂
      .-= Jazz Salinger´s last blog ..Finding Your Passion =-.

  4. Guest posting is a great way of generating traffic, if you can get it.

    If you are planning on approaching someone with an offer of doing a guest post do as Sean suggests and research the target blog. You really want to know what the other blogger is all about.

    Then at least have a detailed outline of what you’re proposing to blog about available for discussion. Even though you are proposing to be a guest blogger, the blog owner will likely want some editorial control over what is published on the blog.

    Definitely don’t blatantly attempt to promote your own blog. If people like what they read then they’ll pop over to your site to see what else you have to say.
    .-= Don White´s last blog ..You Cant Throw That Out- =-.

  5. Hi Sean,
    Guest posting is a win win situation. If I am approved as a guest to post an article on a popular site then traffic to my site will definitely increase. Traffic will also increase for the host as I will bring more people to their site.

    I know website owners who totally rely on guest posting as content and they are very successful. They have professional people asking to be posted on their site. The professional people bring their own traffic with them. It’s a win win all round.
    .-= Jill Brown´s last blog ..Couples Marry at Common Law =-.

  6. Guest posting is an interesting concept.

    While I can gain more exposure when writing for a well established and ranked blog, I might also get more traffic to my site if I a have a reputable person write a guest post for my site.

    And I think it can make the blog even more interesting if there are different personalities represented.
    .-= Renee´s last blog ..Breaking Habits – 7 Tips How To Do It =-.

  7. Nice tips on guest posting Sean,

    Guest posting sounds like a great way to get additional links and establish yourself a bit better within your niche as well.

    I was not even away of guest posting before ready this article so it has been very helpful!

  8. Thank you again Sean.

    Found this other great article about guest posting http://www.viperchill[dot]com/guest-blogging and I have now set up a site where my friends (or your readers) are welcome to post http://www.personalimprovementguestpost[dot]com

    Keep up the great work. I’m impressed with the quantity of content you put out there yet maintaining the integrity of quality.

    Cheers, Thea
    .-= Thea Westra´s last blog ..Day 276- Article- Accident Or On Purpose =-.

  9. Thank you again Sean.

    Found this other great article about guest posting viperchill -DOT- com/guest-blogging and I have now set up a site where my friends (or your readers) are welcome to post personalimprovementguestpost -DOT- com

    Keep up the great work. I’m impressed with the quantity of content you put out there yet maintaining the integrity of quality.

    Cheers, Thea
    .-= Thea Westra´s last blog ..Day 276- Article- Accident Or On Purpose =-.

    • Thanks Thea. Have checked out site and will consider submitting a guest post 🙂

      I haven’t done too many guest posts, but do ensure that they are of high quality every time. I believe that its important to take pride in your work and ensure that it is always of a high standard – especially when it will be featured on other peoples sites.
      .-= Cemil´s last blog ..Creating an Entrepreneurial Mindset for Success =-.

  10. When you feel ready to to a guest post for someone, do we just email them and ask them or should we wait to be approached? I have enough trouble getting content for my own website let alone posting on someone elses lol
    .-= Jackie Stenhouse´s last blog ..Anxiety Separation in Children =-.