The Benefits Of Blog Commenting

Posted by in Blogging

Blog CommentingFor a blog that supports an e-commerce business, comments on the posts can be great for page ranking. They also help your blog content spread virally. Encouraging commenting on your blog posts is a great way to develop a relationship with your visitors, and can often boost sales.

Allowing Comments

Some blog owners do not allow Blog Commenting on their posts. This is done for several reasons. Perhaps the blog is being used only to stuff keywords (not a good SEO tactic). Some blogs get inundated with spam comments and the owners simply do not want to take the time to ensure this doesn’t occur. It could also be that the blog never receives comments and rather than show that, the owner simply disallows commenting.

For the purpose of good SEO or to support an e-commerce, allowing commenting is always a good idea.

How Comments Benefit Your Blog

Comments from visitors add value to the content. For one thing, commenters who are required to include their website address create an outbound link from your site – good for search engine optimisation. For another, people are more inclined to follow posts at a popular site and lots of comments indicate popularity. You may also see a keyword benefit as many visitors will purposefully, or inadvertently, add keywords related to your site topic in their comments.

Comments open up a form of discussion with other people on the internet. Informative posts can create interest in the topic. This is a great adjunct to your sales efforts and can also help the content spread in a viral manner as others are directed to the content.

In order to establish a relationship with the human visitors to your site (bots come too), comments are the easiest way to do that. All you have to do is acknowledge that they took the time and trouble to leave a comment and you will be well on your way to forming a relationship, and seeing an increase in sales.

How To Encourage Blog Commenting

Particularly when you are starting a new blog, it can be difficult to get visitors to start Blog Commenting. Here are a few tips to encourage commenting:

Open-end your blog post, ask a question; encourage feedback.

Reply to each comment that is left, this is part of forming that relationship.

Write friendly posts, don’t be a know-it-all; admit that you may not know everything about a particular topic and invite others to share their experience or knowledge.

Do not respond to a rude comment with anger, this only gets nasty commenters and flame wars going. Either ignore it, or delete it. You could also respond with a simple thanks for the input and leave it at that. Don’t get drawn into an online fight. Feel free to delete comments that are excessively abrasive, too. It’s YOUR blog so there doesn’t have to be freedom of speech.

Write on a controversial subject and relate it to your niche market. People tend to comment more often when they feel strongly about a particular topic. Be cautious when using this tip, however, as you may offend some of your potential customers.

Blog Commenting is one of the main reasons you start a blog. After all, it is that open communication to establish a relationship with visitors that is one of the benefits of blogs over more static websites.

About Sean Rasmussen

Sean Rasmussen is a full time Aussie internet marketer and blogger since 2005. When he's not blogging, he's playing with his kids.


  1. Hi Sean,

    There are many benefits of blog commenting and I’m only just starting to appreciate how important it is. I see it as being really important if you want to build relationships with other bloggers and get backlinks.

    I think it’s really valuable to be a part of a community of bloggers who regularly comment on each other’s blogs and share the posts. When you go to a blog that has no comments, it’s kind of like being in a new situation. Who will speak first?

    Whereas if you have a few comments, I think people feel more comfortable leaving a comment. Also, if you respond to people’s comments, it helps to start a conversation.
    .-= Jazz Salinger´s last blog ..Learn and Earn Competition – This is It =-.

  2. Hi Sean

    This article is a great reminder to me to start visiting other people’s blogs and start commenting on them. I like the idea of forming relationships and having discussions. I find I can always learn something new.

    I need to start creating more blog posts for SEO and for people to start visiting my site, as I also like visitors blog commenting. It helps me to broaden my knowledge base too and gives me an insight into other people’s views, which is always very interesting.
    .-= Elly Wilson´s last blog .. =-.

  3. I always allow comments on my blogs but I do configure the comment section so that I can moderate the submissions before they are posted in order to minimize spam. I not sure if I should be doing this or simply checking the blogs on a regular basis and removing the obvious spam comments. I’ll have to give this some more thought.
    .-= Don White´s last blog ..New Ireton Data =-.

    • Same thing that I do Don. I like to not only get rid of clever spam comments, but also read and respond to genuine comments. I do however ponder whether not displaying comments straight-away discourages visitors from continuing to read my content or worse not to return…
      .-= Cemil´s last blog ..Importance of a Wealth Creation Plan =-.

  4. Hi Sean,
    I have recently learned The Benefits Of Blog Commenting and this article has helped me to understand the benefits better.

    One very important fact is that leaving a comment means that people can click through to my blog and possibly will read it. Commenting on blogs helps me to become well known and that’s good for Marketing purposes. People buy from people they know.
    .-= Jill Brown´s last blog ..Couples Marry at Common Law =-.

  5. I am really looking forward to the day my blogs create lots of comments. At the moment the forum is helping me out in this regard which I am very grateful for but I would love to create a following of my own.
    .-= Jackie Stenhouse´s last blog ..Anxiety Separation in Children =-.

  6. really nice effective idea to boost up backlink…

  7. Hi Sean,
    I do actually have some problems with blog commenting. I barely get any comments and have tried for months finishing the posts asking what they thought or similar things. I don’t know what else to do. anyone can help out?