If you’re looking into your options regarding SEM or SEO in Australia, there are many ways to gain favour in the search engines and generate clicks that can earn you money.
How well your site does in search engines is going to be directly proportionate to your success – especially if you don’t have a large search engine marketing budget.
SEO vs. SEM
SEM (search engine marketing) and SEO (search engine optimisation) are smart strategies to engage in. Your potential customers are using search engines to help them choose their next purchase, you need them to find you when they type in search terms that relate to your Australian business.
Doing a pay per click campaign could bring you a lot of traffic. But it costs money. Organic SEO might be a better route for you if your budget is limited.
Many Australian small and medium-sized businesses decide to work with an SEO Australia company and do a combination of organic and paid search engine marketing. That way they cover multiple bases and can dominate the search engine results pages for their desired keyword phrases.
SEM can cost more than organic SEO. But either of these options can cost you more than necessary.. if you’re not working with an SEO Australia firm that knows their ‘stuff’.
Benefits of SEM
A pay per click campaign can work great. If you’re promoting your own product or even an affiliate product, for instance, you can bid on words and phrases that people searching for that product or service are searching with. Your ad could show up on the search engine results page and while there is a cost associated with the click, a tight campaign could mean that the click results in a sale.
A 10 cent click, for instance, could result in profits of hundreds of dollars initially and if you build a relationship with that clicker, that 10 cents could result in thousands in revenue.
Benefits of Organic SEO
When you do a search for yourself, which results do you pay the most attention to? The sponsored ads or the organic results? Some people even have so much faith in Google that they hit “I feel lucky”. And, if people are in the habit of searching, then Google will use their past habits and their local geographical area to predict what they want and help them find it.
Once you’ve got top Google rankings, you’re going to start to be seen as ‘the’ source for what it is that you do. An SEO company can help you get there and help you stay there through targeted organic SEO focused on the Australian market.
Australian companies should work with Australian SEO specialists. By working with a local SEO Australia based specialist you can achieve desired results with organic SEO and / or search engine marketing (or both!).