by Sean Rasmussen on February 8, 2010
As an internet marketer, are you setting goals to achieve internet marketing success? If so, are they achievable? While it can be a good thing to dream big, you should also set small and measurable goals as well. As you attain these smaller goals, you can get closer to your ultimate goals.
A lot of people who dabble in internet marketing (but also in any business) never get their business off the ground due to a lack those small goals. Some set goals so huge that because reaching those goals seem so far away, many of them give up before they have an opportunity to “get there”.
If you work on achieving small goals, you aren’t so far away that you feel like a failure because there’s such a gap between what you want and where you are that it’s hard to see how you’ll get there.
Those get rich quick schemes that are out there leave you feeling like a failure when you don’t achieve overnight success. You need realistic income earning opportunities and you also need to measure online success along your journey.
Internet Marketing Success – Goals To Consider
• Creating a blog or website.
• Getting traffic.
• Increasing your internet marketing education by reading a certain number of articles a day related to the industry or spending a certain time “studying” per day.
Then, you might get more ambitious…
• Write a certain amount of content daily / weekly.
• Do a certain amount of linking, social marketing / self-promotion.
Next, you might look to…
• Achieve page one rankings on Google for certain keywords.
• Make a certain number of sales daily/weekly/monthly.
After you’ve reached small milestones, you should congratulate yourself, re-assess, and then set new goals and challenges for yourself. By breaking it down into measurable and attainable goals, you give yourself permission to learn as you go, to make mistakes, and to grow your online business at a sustainable pace.
Overnight internet marketing success happens to a very small percentage of the population. Giving up before getting a real chance to reach success happens to a very large percentage of the population.
If you start off with a learning process in mind and dedicate yourself to going through that process, not only will you increase your chances of internet marketing success but you’ll find the journey enriching and rewarding along the way.
Have a most outstanding day.
Sean Rasmussen
Aussie Internet Marketing
www.AussieSEO.com 2010
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by Sean Rasmussen on February 5, 2010
Too often, online business owners tend to focus purely on the bottom line, looking only at profit and sales figures without placing importance on other factors. Particularly during the first months when a fledgling business is still struggling to get on its feet, it can be disheartening to not see immediate online success.
The truth is, there are many ways of measuring online success, no matter how far along your particular e-commerce may be.
Consider these ways of looking at your online business and take heart that you may be much more successful than you first imagined.
Measuring Online Success Via Statistics
Outside of the obvious, i.e. your traffic statistics, review additional statistics that indicate success. Is your site experiencing a high amount of repeat visitors? This is a good sign that indicates your content is always fresh and interesting and keeps visitors coming back.
How about exit pages? If visitors are exiting from a page with a buy link, chances are that even if they didn’t make a purchase, they were at least interested enough to check out the products or services linked.
How about reviewing where your visitors came from. Check out the site that directed them to yours. Did someone compliment your page and include a backlink to your URL (make a note to send a thank you and perhaps ask for reciprocal marketing in the future)?
Perhaps you’ve developed a good relationship with the owner of a very popular site; it’s great if you can piggyback on that high amount of traffic. In either instance you can give yourself a pat on the back for doing a good job.
Googling Your Success
Don’t forget about that old standby, Google. Have you Googled your business name lately? Sometimes it can be quite inspirational to see the number of pages that appear referencing your name.
If you haven’t set up Google alerts to inform you when your business name or specific keywords relating to your website are used, do so now. This is a great way to keep track of all sites or blog posts that link to your business URL or mention your company name.
Success In The Rankings
Perhaps you started your website some time ago and have built it up to become popular and achieve a high page ranking. There are various online sites that will give you a page rank (Alexa, for example) and others that rate your site based on keyword usage, number of links, etc. such as Hub Spot’s Website Grader.
High page rankings and ratings are something to be happy about. You are obviously getting noticed by the search engines and using some good SEO techniques; sales are likely to follow soon.
Measuring online success is not factored by sales alone. There are many other factors that are part of good SEO and will drive both visitors and sales. Creating an online presence is an important part of achieving profitability so results in this area are just as important as obtaining the notice of search engines. Remember to celebrate all your successes in order to stay motivated.
Have a most outstanding day.
Sean Rasmussen
Aussie Internet Marketing
www.AussieSEO.com 2010
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